S2 E3: Feelings, Fairness & Friendship — with Good Eggs Holly Close & Sophie Bellamy
“The fact that friendship underlines our business is what makes it feel so successful when it comes to managing our finances”
This week on The Money Story Project, I’m joined by not one but two guests for the first time: Holly Close and Sophie Bellamy, the co-founders of Good Egg.
Good Egg is a web design and copywriting studio — Holly leads on web design, digital strategy and tech, and Sophie leads on copy, content and SEO. They met nearly six years ago at a women’s meetup in Vietnam — eyes locked across a cocktail bar — and have been building their business together ever since, often working remotely from various corners of the world.
In this episode, we talk about money inside a co-founder relationship:
- Sophie spending a decade not knowing what was in her bank account — and how Good Egg accidentally fixed that.
- Holly growing up in a freelance household, swearing she’d never go the same route, and then doing exactly that — and why it turned out to be much less scary than expected.
- The rule they put in place for hard money conversations — and the fact that they’ve never actually had to use it.
- What it’s actually like to share a bank account with your good pal — six years in, and genuinely not one row.
- The pricing conversation they scheduled for January: Holly arrived with facts, figures and a full presentation. Sophie realised she’d been pricing like they were running a charity.
- Why when you have another egg in your corner, putting your prices up becomes a lot less terrifying.
- How their very different life circumstances have created balance rather than friction— one mortgage in Sheffield, one in Vietnam with her boyfriend.
- Why fairness doesn’t mean 50/50 — and the spreadsheet system their accountant finds completely baffling.
- What the Nicki Coe episode sparked for them — including conversations about long-term planning they hadn’t let themselves have yet.
We also get into The Highly Emotional Business Owner — their fortnightly newsletter — and how being “feelings-led gals” has, perhaps unexpectedly, made them better at the finances too.
It’s a conversation about money, yes. But really it’s about communication — and what becomes possible when you actually commit to having the conversations, even the uncomfortable ones.
Resources & Links
Connect with Holly & Sophie / Good Egg:
Holly and Sophie run Good Egg, a Squarespace web design and copywriting studio for small business owners. Check out their all-in-one Squarespace website packages (your copy, SEO and web design all done for you).
The Highly Emotional Business Owner Newsletter
Mentioned in this episode:
A recent episode of The Money Story Project with Nicki Coe on co-founder dynamics
Connect with host Harriet Formby: LinkedIn | Instagram | Website
Learn more about The Money Story Project and how to share your own story.
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